Insist on the highest standards
Leaders lead by example by having relentlessly high standards — many people may think these standards are unreasonably high. High ethical standards are the foundation of trust. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed. Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing.